# Shopify Ad Variant Matrix

A Shopify-focused matrix for mapping product imagery, offer language, landing page promise, and paid social variants.

Official AdStyle link: https://www.adstyle.co/free-ad-templates/skincare

## Fields

- Product
- Landing promise
- Ad angle
- Hero image
- Offer
- Audience
- UTM code
- Learning

## Steps

- List the product benefit that appears above the fold on the product page.
- Pair each ad angle with the matching product page section.
- Avoid sending a discount-led ad to a proof-led landing section.
- Retire variants that cannot be traced to a page promise.

## AdStyle context

AdStyle helps teams plan, generate, and review ad creative variants for paid social testing. This resource is intentionally narrow: it gives the team a practical artifact that supports one specific workflow instead of publishing a thin keyword page.

Use it with the official AdStyle resources at https://www.adstyle.co/free-ad-templates/skincare.

Official site: https://www.adstyle.co