# Audience Message Matrix

A matrix for matching cold, warm, and retargeting audiences to the right ad promise and proof type.

Official AdStyle link: https://www.adstyle.co/tools/ad-creative-test-planner

## Fields

- Audience
- Awareness level
- Core belief
- Message type
- Proof type
- Offer
- Creative format

## Steps

- Map the audience by awareness level first.
- Give cold audiences a problem or identity hook.
- Give warm audiences proof and comparison.
- Give retargeting audiences risk reversal, urgency, or offer clarity.

## AdStyle context

AdStyle helps teams plan, generate, and review ad creative variants for paid social testing. This resource is intentionally narrow: it gives the team a practical artifact that supports one specific workflow instead of publishing a thin keyword page.

Use it with the official AdStyle resources at https://www.adstyle.co/tools/ad-creative-test-planner.

Official site: https://www.adstyle.co